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生病的下午才看到的角度

能看到光线的变化

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Yorkie求医记

小家伙牙结石厉害，该去看下。12.10周末，去医院看看。

肌肉上打针很痛，yokeie撕心裂肺的叫，却坚强的没哭。一会儿麻药发作，开始疯狂摇头舔嘴，特别搞笑，而它自己也不知发生了什么，满眼无辜。

治疗过程不长，却目睹了一只高龄老年痴呆的边境牧羊犬经历安乐死。老太的无奈，狗狗不认熟人的呲嘴，以及最后的眼泪与平静，却让我泪流满面，决心一定在yorkie有生之年对它尽好。

Yorkie什么都没看到，出了手术室躺在我怀里等待身体苏醒。一会儿又开始傻乎乎却可爱的摇头晃脑，医生便抱它下地走路。喝醉般一步一摔，努力站起走向我，乖的令人心痒。如期醒来，也打消我们对它体质的全部担心。

抱着可爱小家伙，幸福回家。

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APOD in use

Having using NASA's astrology picture of day since 12 years ago. It seems quite updated with small but handy widgets and now have android live wallpaper. One good thing is that you can click on the picture and see description. Trying today and see how good is it.

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Almost every second German Internet users visiting online gaming sites - comScore, Inc.

Almost every second German Internet users visiting online gaming sites - comScore, Inc.

Top 10 Online gaming sites on the number of total hours per month * June 2011 Total Germany, Age 6 + Source: comScore Media Metrix
	Total hours per month (in thousands)	Visitors Total (in thousands)	% Reach
Games - Online Gaming	44 440	25 180	45.5%
Bigpoint	7422	2449	4.4%
InnoGames GmbH	4110	1050	1.9%
Imperial Games Ltd.	2532	3554	6.4%
Gameforge Sites	2065	1693	3.1%
Midasplayer.com Ltd..	2045	990	1.8%
Spil Games	1893	3503	6.3%
GameDuell	1512	626	1.1%
upjers GmbH & Co. KG	1423	1367	2.5%
EA Online	1347	2243	4.1%
Playa Games GmbH	1343	413	0.7%

* Does not include access from public computers - such as Internet cafes - or access via mobile phones or PDAs.

Share of online gaming via Mobile users monthly average Q2 / 2011 Total Germany, Age 13 + Source: comScore MobiLens
	% Of all mobile phone users	% Of smartphone users
Used mobile device for playing	25.1%	38.7%
Play preinstalled games	16.1%	17.1%
Downloading a game played	11.1%	24.8%
Browser used to play	1.3%	2.8%

Virtual Goods Purchases Rise for Certain Gamers - eMarketer

Virtual Goods Purchases Rise for Certain Gamers - eMarketer

Social games, which initially drove this trend, have stalled in 2011, at least from the standpoint of median spending on virtual goods. PlaySpan and VGMarket estimated that median spending in player-to-player transactions dropped to $20 in July 2011 from $50 a year earlier, and to $20 in third-party transactions from $30 in 2010.

Although these drops are significant, they do not necessarily indicate that overall virtual goods spending is declining. eMarketer estimates that US virtual goods spending in social games will grow to $792 million in 2012, from $653 million in 2011.

10 AdWords Tips to Improve CTR, Improve Conversion and Drive Down Cost 68

10 AdWords Tips to Improve CTR, Improve Conversion and Drive Down Cost
By R P Chapman

In the current economy the pressure’s on to make our marketing budgets go further. You’ve already cut back everywhere you can think, but those sales targets aren’t getting any smaller. What else can you do to improve the ROI on your spend?

It’s time to look again at your AdWords campaign. The search market is competitive, ever changing, and your best opportunity for maximising the limited budget you have left to get the most sales you possibly can.

Considering the volatility of search, there’s always something you can do to improve your AdWords campaigns so you should consider these tips not only as a project to help you through a tough economic climate, but as an ongoing strategy for improving your budget ROI.

Top 10 AdWords Tips

• Create Narrowly Focussed Ad Groups
  Particularly relevant when working on long tail terms, make sure your ad groups are narrowly focussed with each one being variations on a single keyword.

• Test Conversion Before Making Volume Changes
  Use split testing (where you run the changed copy and the original in parallel) to make sure changes you’ve made are effective before rolling the change out where you have high volumes.

• Keep Relevance High Through the Journey
  Make sure the Keyword searched for is highly relevant throughout the journey from search, to Ad, to Landing page so that the visitor feels more like they’ve found specifically what they were searching for, improving the possibility that they’ll convert greatly.

• Don’t Follow the Crowd
  Just because everyone else is using the same tactic, doesn’t mean they’re right. If everyone else is advertising on price (as an example), test something different. Using something like a discount percentage or offer of free delivery will make your ad stick out from the crowd. Try a few variables (including a priced one in this example) and see which is really the most effective for you.

• Continually Develop and Test New Ideas
  Even if you’ve found the perfect Ad for today doesn’t mean it will still be tomorrow. The market moves on, competitors copy each other, change their tactics, and so do the searchers. A good example of this might be the very poorly distributed Nintendo WII games. When there’s stock everywhere you’ll find these games advertised on price. When they’re scarce they’re advertised on availability. And so it follows with all products that are subject to supply and demand.

• Use Negative Keywords Effectively
  Not used anywhere near as much as they should be, negative keywords can really push up your CTR by getting non customer searchers out of the mix right from the outset. An example here might be setting a negative on “free” if you’re trying to sell an e-book, getting rid of all those people looking for free e-books who were never going to buy your product anyway.

• Keep Your AdWords Account Clean
  You really need to analyse and monitor your AdWords account on an ongoing basis to get the best performance out of it. If it’s awash with thousands of redundant keywords, spotting the things you need to concentrate on is harder. Get rid of zero impression keywords regularly to ensure you stay focussed on the data that matters.

• The Misspelled Gold Mine
  Misspelled words can be a dream to your CTR scores. The competitive index of misspelled words is almost always lower than the correctly spelled version so you should really try and get every variant you can find. Look out for easy tricks like no spacing between words, common keyboard typos, etc.

• Consider the Total Cost of Your Ad
  You should never forget your ad spend contributes directly to your cost of sale and if you’re forced to bid too much to get in the position you want to be, then it’s time to cut that ad and try some different strategies. Don’t lose sight of the profitability.

• Continually Optimise Your Ad Copy
  How your ads are written is vitally important to how well they’ll convert and is a topic in its own right. See the related Writing Killer Adwords Ads for much more detail on this subject.

These AdWords tips should be used regularly to keep on top of your AdWords campaigns, so it’s worth revisiting them often to make sure you’re really getting the very most you can from your work here.