Mobile campaign:
advantage: direct, flexible regarding time, wide reach, reactive--quick response from consumers(mobile users)
key issues in mobile campaign:
* Process: collect info and prepare for the launch,launch plan, launch, after lunch activities
* Database
* Timing: prepare everything and launch on friday afternoon -- can sales shoots up during weekends
Keep in mind:
*not over communicate with audients: no more than 3 times a day
*keep good relationship with tech providers
(source: presentation by Francois Pierucci from Netsize)
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