What is Social Enterprises

Instead of establishing a NGO, my friend Boom build a social enterprises easily.

What is Social Enterprises? Wikipedia rocks again:

Social enterprises are social mission driven organizations which trade in goods or services for a social purpose. Their aim to accomplish targets that are social and environmental as well as financial is often referred to as having a triple bottom line. Social enterprises are profit-making businesses set up to tackle a social or environmental need. They often use blended value business models that combine a revenue-generating business with a social-value-generating structure or component.

Rather than maximising shareholder value, their main aim is to generate profit to further their social and environmental goals. Therefore some commentators describe them as 'not-for-profit' as their profits are not (at least primarily) distributed to financial investors. Others dislike the term as it suggests they have an unbusinesslike attitude.

about TBL triple bottome line: people, planet, profit
In John Elkington 's 1998 book Cannibals with Forks: the Triple Bottom Line of 21st Century Business, TBL means economic, ecological and social.

Google/Youtube for Charity

Google/youtube starts charity program, which worked very well on World Water Day

Although Youtube Nonprofit is only available for Charities registered in UK and US, I am still confident in its future in Asia and Africa. 

In my view, Chinese NGOs should make use this marketing tool to expand their brand image, drive traffic to their sites. Therefore more people will know and then participate these charity campaigns, even make donation online. By creating a profile on Youtube, YouKu or other video sharing providers, posting Videos or presentations, and embedding to NGO's website, more people will get to know charity campaigns all around the world. They will subscribe, follow and participate eventually.

I am still thinking about the Nongjiale project I worked on 2 years ago. An improved model is forming in my mind. Hope I can work something out in a near future.