Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts

2009/03/28

Google/Youtube for Charity

Google/youtube starts charity program, which worked very well on World Water Day

Although Youtube Nonprofit is only available for Charities registered in UK and US, I am still confident in its future in Asia and Africa. 

In my view, Chinese NGOs should make use this marketing tool to expand their brand image, drive traffic to their sites. Therefore more people will know and then participate these charity campaigns, even make donation online. By creating a profile on Youtube, YouKu or other video sharing providers, posting Videos or presentations, and embedding to NGO's website, more people will get to know charity campaigns all around the world. They will subscribe, follow and participate eventually.

I am still thinking about the Nongjiale project I worked on 2 years ago. An improved model is forming in my mind. Hope I can work something out in a near future.